Privacy please

In a world as connected as ours its hard to believe that there is true privacy anywhere. We are always on. If not on our computers were on our tablets. When a tablet is out of reach we are on our phones. You are hard pressed to not find someone without their phone on them at all times. I know personally my mom can never believe it when I miss a call because, according to her, "my phone doesn't leave my side".

The interesting thing is that in all of the constant communication and over sharing we self select to be a part of, we still expect a semblance of privacy. I personally always find it amusing to watch the reactions of people whenever Facebook has changed the layout of their page resulting in a changed user experience. The meltdowns can be verging on insane. The entitlement users have towards a FREE service is almost laughable best summed up by:

Obviously, privacy on the site is a much more serious issue that shouldn't be mocked but it is surprising that so many people are surprised that Facebook wants to use their information to make money. Facebook has faced a number of lawsuits over the years but the most recent one was just from January of this year. The basis of the suit stems from Facebook gathering information from users "private" messages and selling it to companies for advertising purposes. As of this post there was no information that I could find citing a conclusion to this case but it was referenced the google has faced similar suits. The complaint making the suit liable is not that Facebook mines the information from users but that they dont explicitly state in their privacy disclosures that they have the right to do that. 
Facebook constantly takes hits in the media but it remains the most popular form of social media. Continued scrutiny of their privacy policies could be contributing to the speculated downturn of Facebook and without caution moving forward could lead to its demise. Facebook needs to protect themselves in this right because fighting off suits like these could become very pricy.