A bloggers blog part 2

demographics can give you the answer

I cited Little Green Notebook as my favorite blog last week for a number of reasons... mostly the author's fabulous taste in all things. If my opinion counts for anything, I would assume the blog is highly popular among all demographics and is a favorite of anyone that visits. That said, we are lucky to have new technology that helps bloggers find out just how popular their site is and if people are leaving how/when/ and maybe even why. This week to get some practice for myself I will run some of the numbers on Little Green Notebook as a test.

What are her primary demographics?

• we start with 183 females to only 13 males. I would say the demographic is overwhelmingly female - no surprise here
• Age has a little more range but the primary is 25-34 with 35-44 shortly behind.
• Its also attracts a highly educated crowd with most readers completing grad school. Smart group!
• 97% of the more than 112k people that visit monthly are located in the US

Do the demographics match the content? You bet they do. Most of the content revolves around decorating a new home. I would have guessed most followers were young, female, professionals looking for advice from someone about how to decorate a home and/or balance home and life with young children. Looking above quantcast agreed wholeheartedly with these assumptions.

The bounce rate according to Alexa is 61.3%. At first glance this number seems high but the average visitor stays on the page for about 2 and a half minutes which should be more than enough time to read some content. It does make me think that most readers aren't necessarily following the posts through to their end. But amazingly she had 146,948 unique visitors over the last month so almost 58,000 people stayed on the site and clicked on additional content.

Visitors to the page uptick and downtick but looking below it follows a steady pace from day to day. Over the course of the month however the trend turns flat with almost double the viewers visiting online rather than from a mobile device.

Overall Little Green Notebook has strong numbers - lots of people with very good taste :) Whats most promising for the site, and whats not clear per-say in the numbers cited above, is most of January the blog was on hiatus due to some health/personal concerns the author was dealing with. She clearly has a loyal following of folks checking in for new posts on a regular basis and I think it is the hiatus that makes the bounce rate more understandable. Jenny is on a roll and hopefully a hiatus doesn't come back because she will likely disappoint a lot of people.